Iconic drinks brand Billson’s has been placed into voluntary administration. Photo: Supplied.
The tough economic climate appears to have claimed another iconic business with the news that Australian drinks brand Billson’s has gone into voluntary administration.
Based in the historic town of Beechworth in Victoria, Billson’s was founded in 1865 and is renowned for its unique variety of cordials and popular premixed alcoholic drinks.
Owners Nathan and Felicity Cowan announced the “excruciatingly difficult decision” through their social media pages on Wednesday (31 July). They cited an “incredibly difficult” business environment and apologised for “mistakes we made along the way” as the business grew.
“In 2017 Felicity and I moved to Beechworth with dreams of restoring the historic brewery and creating a special experience for everyone who visited,” Nathan wrote.
“Together with the team, we’ve poured our hearts and souls into Billson’s and we are proud of everything that has been accomplished.
“Over the course of seven years, everyone’s hard work and passion has resulted in overwhelming support by people all over Australia and some pretty incredible business growth.”
Nathan and Felicity Cowan announced the “excruciatingly difficult decision” to go into voluntary administration. Photo: Supplied.
The unique business attracts thousands of visitors annually to the refurbished brewery and the introduction of ready-to-drink vodka products found a market eager to embrace its blend of modern beverages and traditional flavours.
In the last financial year, sales reached almost $120 million, increasing from $100 million in the previous year.
In February, Billson’s was forced to slash jobs, reducing the workforce of around 200 by half.
At the time they attributed the “devastating but necessary” decision to the rising cost of living, energy prices and the high government excise tax on spirits.
“We’ve tried everything imaginable over the past six months to avoid this situation, including restructuring on two occasions, however we now believe this to be the necessary step for survival,” Nathan wrote.
“The challenges we’ve encountered in 2024 have been vast and incomprehensible in scale. We will do everything possible to work through this so Billson’s can emerge more resilient as a business and ready to take on another century.”
He also confirmed their intention to remain open seven days a week and to continue sales online and through retailers nationwide.
Administrators are conducting an assessment of the business and it’s hoped that a buyer will be secured to continue operations.
“Despite our many shortcomings, we will never give up,” Nathan promised.
“With all of its remarkable local history, we believe that Billson’s will get through this, so people can enjoy it, well into the future.”
Original Article published by Chris Roe on Region Riverina.
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