Georgia Wall is chasing pocket equality. Photo: Pocketclothing.au.
Every evening walk prompted the same routine for Wollongong woman Georgia Wall: phone, keys and wallet all handed to her partner Ryan because her pockets couldn’t carry anything.
Anecdotally, she knew it was a scenario playing out in homes all around Australia, and she was done.
“For decades, women’s fashion has faced a small but persistent design flaw: pockets that are decorative, stitched shut, or simply too small to hold everyday essentials,” she says.
“We realised the problem wasn’t that clothes with pockets didn’t exist, it was that they were almost impossible to find. I got so fed up endlessly searching for fashionable items with real pockets that my partner and I ended up building a whole platform to fix it.”
In 2024 Georgia, a radiographer, and Ryan, a veterinarian, launched pocketclothing.au.
Rather than a traditional clothing label, the Australian tech fashion start-up is a curated online marketplace with more than 600 items from dozens of Australian brands, including Coach, Nude Lucy, Kivari and All About Eve.
Every single one has been verified to include real, functional pockets.
It’s a fiendishly simple solution to what Georgia says is a problem that impacts women’s recreation — one that comes sharply into view when wearing practical clothing.
“As a healthcare professional, I regularly wore medical scrubs with deep, functional pockets,” Georgia says. “I spent my days in clothes that worked perfectly for my life. Then I would get dressed to go out and suddenly needed a bag just to carry a phone. I kept thinking – why is this still normal?”
The platform allows customers to browse clothing by category, brand, occasion or price — with one promise: every product has genuine, usable pockets.
The idea taps into a broader cultural shift toward practical fashion, where consumers increasingly expect clothing to support everyday life rather than simply look good.
“Pockets sound like a small thing, but when you talk to women about it, you realise it’s not small at all,” Georgia says. “It’s about being considered. It’s about your clothes working for your life, not the other way around.”
Georgia and Ryan, who built the business alongside their full-time careers, without any outside funding or fashion experience between them, say the platform took shape in cafes throughout Australia, the United Kingdom and Europe, where, no matter the city or the culture, the pocket problem was always the same.
Product listings were curated from train stations and airports and brand partnerships negotiated between shifts.
“We didn’t have much business or e-commerce experience,” Georgia says. “Just a laptop, a problem worth solving, and the determination to solve it.”
Partner brands have publicly championed the concept, and a growing community of Australian women is engaging with the mission on social media.
Now the founders plan to grow their brand partnerships and establish the platform as the go-to destination for pocket-friendly fashion across Australia and beyond.
Visit Pocketclothing.au to browse.
