Seeker Brewing has partnered with other breweries across the region, and the country, to create 10 new beers to be showcased during an exciting ‘Collabruary’ event this month.
The team at the small, family-owned business have been hosting brewers at their Unanderra venue and also travelling to other breweries as far away as Melbourne to create delicious new drops for the special event.
“For me it’s the social aspect of it,” Seeker Brewing Director Jeffrey Argent said. “I love going and hanging out at other breweries and talking about brews and coming up with recipes.
“But there’s a big learning aspect to it too; every brewery’s got different methods and different ways of doing things, so I get to learn from that.”
Jeffrey said that although beer collaborations weren’t uncommon, transforming the entire tap list by introducing 10 new brews simultaneously was no small task.
And it all starts with selecting the best brewers to work alongside.
“For some we put our heads together and see who we’d like to brew with just because we respect that brewery and it would be a good learning experience,” Jeff said. “Other ones are just mates who we just know through events and such.
“We’ve got a couple of local guys that we’re doing some fun stuff with; like we’re doing a barrel aged dark stout with Barrel Shepherd in Bellambi and then with Stoic we’re doing a sour, so we’re mixing it up with local and interstate.”
The joint efforts could help expose Illawarra customers to breweries that they may not have already been familiar with, but it also helps Seeker to be tasted right across Australia, with the beers also to be served at the collaborating venues.
“It’s huge; it’s so important,” Jeff said. “I think it’s the best way for us to get our name out rather than just us trying to dominate some market or shelf space in the bottle shops and bars.”
It’s the second time the brewery has ambitiously hosted the event, with last year’s Collabruary proving to be a massive hit.
“It was so good; it was probably one of our biggest weekends of the year – the brewery was just packed out for two days.”
“Just having 10 new beers on a tap menu all in one event is always really exciting for people, especially the regulars that come here a lot.”
The two-day event which will also include live music and woodfire pizza is set to attract staff from collaborating breweries, industry professionals and just everyday folk who can appreciate a good beer.
“There’s a lot of excitement – people will love it and it’s just going to be a good day out.”
Collabruary will officially run on 16 and 17 February, when customers can get an exclusive taste of the creations made in collaboration with Deeds, Kicks, Stoic, Seven Mile, Bodriggy, Frenchies, Reub Goldberg, Bracket, Philter and Barrel Shepherd.
Bookings are limited to make room for walk-ins so be sure to get in early.