8 August 2023

New campaign urges residents to keep their cash local to boost Berry's businesses

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Berry Chamber of Commerce president Kate Dezarnaulds addresses the launch of the Berry.Local campaign.

Berry Chamber of Commerce president Kate Dezarnaulds at the launch of the Local.Berry campaign. Photos: Chris Jallard (Red Berry Photography).

Berry Chamber of Commerce has launched a campaign to encourage people to shop locally and help revitalise the town’s economy.

About 150 people attended the launch of Local.Berry at the Berry Hotel on Monday 7 August. The website is a one-stop shop featuring locals offering services including trades, professional services, childcare, real estate, retail, health, beauty, food and beverage.

Chamber president Kate Dezarnaulds said the campaign aimed to underscore the significance of shopping locally.

“Contrary to common misconceptions, supporting local businesses doesn’t necessarily require spending more money,” Kate said.

“By redirecting spending to our local businesses, we can make a substantial difference, particularly during times of low tourism, providing a much-needed boost to the local economy.”

Kate said the Local.Berry initiative extended its support beyond tourism-related businesses, and aimed to bolster a diverse range of local enterprises.

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A crowd of people at the launch of Local.Berry.

About 150 people attended the launch at Berry Hotel this week.

“This broader approach ensures sustainable growth and substantial benefits for the entire Berry community,” she said.

“While we are hugely proud of winning best small tourism town in the recent NSW Top Tourism Town awards, our goal is to support a broader cross section of business in the community that significantly benefit the residents of Berry.”

Campaign community manager Holly Hankin said supporting locally-owned businesses not only contributed to the success of individual enterprises, it also bolstered the local economy and provided job opportunities for residents.

“Studies show that when you spend $100 at a local business, approximately 58 per cent more of your money stays within the community compared to spending the same amount at a multinational company-based store,” she said.

“This multiplier effect enhances the economic wellbeing of the entire community.”

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